Rick Yagodich

Twitter: @think_info

Rick Yagodich has been working with the web since 1995. Immediately after creating his first HTML page, he asked “What is the business purpose of this site?” That question has driven his interactions with web technology ever since.

He founded his company, Excolo, as a vehicle to offer web consultancy in 1997. Since then, he has served clients in a variety of industries: from financial services to retail; from telecommunications to business intelligence.

Rick has experience with most aspects of web technology, from front-end design to back-end development. It is from this breadth of experience that he determined a vital part of the industry was severely underserved: the systems used to manage content are not designed for the needs and processes of those who use them. Excolo now focuses on that niche of the web consultancy market: Author Experience.

Human, not robot

Sure, you want an automated system. But people use the system, not robots. Peel back the processes – repeatedly – to make then suitable for human interaction…

Speaking schedule

Content Strategy Applied USA

17-19 Nov 2014 eBay Town Hall, 2161 N. First Street, San Jose, CA Onramp: Making the Case for Author Experience